Testing is a key part of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities. One area not looked as often, but encountered several times though out your career, is the testing or User Acceptance Testing (UAT) of a new marketing solution which although not part of your daily activities is critical in the success and capability of your marketing efforts. So how is this approached and when do you know you have succeeded or not succeeded?
In this webinar Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. Looking at how to approach testing, key tests to consider both functionally and non-functionally, and finally how to determine a successful test – when to stop!