We workshop with you to discover your marketing objectives and understand the drivers behind these objectives. This is followed by a complete exploration of your existing data, campaign management and analytical techniques.

The Definition Phase will consolidate and assess the information collected during the Discover phase and will be used by BlacklerRoberts Ltd to propose a client specific marketing solution, including a definition of your data, campaign management, analysis techniques, GAPs and steps needed to meet your marketing solution needs.

BlacklerRoberts Ltd works with you and selected 3rd parties to manage the delivery of the proposed marketing solution to drive improved sales. Whether you are thinking of implementing or moving to a new marketing solution or extending an existing solution BlacklerRoberts Ltd can facilitate the implementation of the proposed marketing solution.

Recent Posts

Customer Segmentation – are your customer footprints merely impressions in the sand?

Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk

How can a customer journey lead to data enlightenment?

Customer journey mapping has many applications to enable an enhanced relationship between you and the customer, including: Understanding and improving the customer experience; Providing a platform for delivery of effective, timely and relevant communications; Enabling a consistent and efficient level

Talk to your customers or talk to your customer?

Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using