We workshop with you to discover your marketing objectives and understand the drivers behind these objectives. This is followed by a complete exploration of your existing data, campaign management and analytical techniques.

The Definition Phase will consolidate and assess the information collected during the Discover phase and will be used by BlacklerRoberts Ltd to propose a client specific marketing solution, including a definition of your data, campaign management, analysis techniques, GAPs and steps needed to meet your marketing solution needs.

BlacklerRoberts Ltd works with you and selected 3rd parties to manage the delivery of the proposed marketing solution to drive improved sales. Whether you are thinking of implementing or moving to a new marketing solution or extending an existing solution BlacklerRoberts Ltd can facilitate the implementation of the proposed marketing solution.

Recent Posts

Webinar: Improve Marketing Data Management to Compete Through Insight

At its core Direct and Digital Marketing rely on the use of data and technology to deliver carefully crafted messages and offers to customers to initiate and prolong profitable customer relationships. Data is therefore a vital element of any marketing

Discovering Your Data

Data is the key to understanding you customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring meaning and interpretation. Knowing and understanding your data is the first step

Untangling the data hairball: a review of “Big Data Marketing”

A book review of “Big Data Marketing” completed for OnlyIT. Big Data Marketing. Lisa Arthur. Wiley, 2013. 192pp Data driven marketing and specifically Big Data in marketing has become a popular phrase in the last few years, with multiple companies