We workshop with you to discover your marketing objectives and understand the drivers behind these objectives. This is followed by a complete exploration of your existing data, campaign management and analytical techniques.

The Definition Phase will consolidate and assess the information collected during the Discover phase and will be used by BlacklerRoberts Ltd to propose a client specific marketing solution, including a definition of your data, campaign management, analysis techniques, GAPs and steps needed to meet your marketing solution needs.

BlacklerRoberts Ltd works with you and selected 3rd parties to manage the delivery of the proposed marketing solution to drive improved sales. Whether you are thinking of implementing or moving to a new marketing solution or extending an existing solution BlacklerRoberts Ltd can facilitate the implementation of the proposed marketing solution.

Recent Posts

Webinar: How do I measure success?

Testing is a key part of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.

Succeeding through testing

Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.

Customer Segmentation – are your customer footprints merely impressions in the sand?

Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk