We workshop with you to discover your marketing objectives and understand the drivers behind these objectives. This is followed by a complete exploration of your existing data, campaign management and analytical techniques.

The Definition Phase will consolidate and assess the information collected during the Discover phase and will be used by BlacklerRoberts Ltd to propose a client specific marketing solution, including a definition of your data, campaign management, analysis techniques, GAPs and steps needed to meet your marketing solution needs.

BlacklerRoberts Ltd works with you and selected 3rd parties to manage the delivery of the proposed marketing solution to drive improved sales. Whether you are thinking of implementing or moving to a new marketing solution or extending an existing solution BlacklerRoberts Ltd can facilitate the implementation of the proposed marketing solution.

Recent Posts

Does Variety mean greater Innovation for Big Data?

In my previous article in this series exploring the application of Big Data to marketing, I considered at how Big Velocity provides current understanding of your customers, improving marketing performance. In this post I will explore the last of the

Does Velocity mean increased performance for Big Data

In my last blog I looked at how Big Volume provides breadth and depth to your understanding of your customers. In this blog I will explore the second of the 3 V’s, the potential impact of Velocity on Marketing. Let’s

Does Volume mean Value for Big Data in Marketing?

In my last blog I started to look at Big Data, providing an overview of the concept and looked at the three core elements Volume, Velocity and Variety. In this blog I will explore the potential impact of Volume on