Blog Archives

Does GDPR Profiling include Segmentation?

Profile

During a recent webinar by the DMA titled “GDPR*1 and profiling” several discussions were raised on the right or not to complete profiling on customer data. This looked at the high standard for consent which has been set within the

Posted in Database Marketing, GDPR Tagged with: , , , ,

Top Tips for a Project Management RAID

Delivering any project requires the management of several key aspects, including Risks, Issues, Dependencies, etc. which can take time to document, review and track. To achieve this it is critical to create and manage logs of the identified Risks, Issues,

Posted in Project Management Tagged with: , , , , , , ,

Webinar: How do I measure success?

Testing is a key part of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.

Posted in Database Marketing Tagged with: , , , ,

Succeeding through testing

Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.

Posted in Database Marketing Tagged with: , , , ,

Customer Segmentation – are your customer footprints merely impressions in the sand?

Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk

Posted in Database Marketing Tagged with: , , , ,

How can a customer journey lead to data enlightenment?

Customer journey mapping has many applications to enable an enhanced relationship between you and the customer, including: Understanding and improving the customer experience; Providing a platform for delivery of effective, timely and relevant communications; Enabling a consistent and efficient level

Posted in Database Marketing Tagged with: , , ,

Contact Us

Your Name (required)

Your Company Name (required)

Your Email (required)

Your Contact Number

Subject (required)

Your Message

 Please tick the box if you are happy for us to contact you in the future with updates on services provided by BlacklerRoberts Ltd