Over the past 12 months the noise around GDPR has gradually become louder and louder, with many businesses claiming to help with compliance or telling you of horrendous fines that you will have to pay. The ICO has started to…
Blog Archives
Does GDPR Profiling include Segmentation?
During a recent webinar by the DMA titled “GDPR*1 and profiling” several discussions were raised on the right or not to complete profiling on customer data. This looked at the high standard for consent which has been set within the…
Posted in Database Marketing, GDPR Tagged with: Consent, Database Marketing, GDPR, Profiling, Segmentation
Webinar: How do I measure success?
Testing is a key part of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.…
Succeeding through testing
Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.…
Customer Segmentation – are your customer footprints merely impressions in the sand?
Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk…
Posted in Database Marketing Tagged with: Communication, Data Driven Marketing, Insight, Personalisation, Segmentation
How can a customer journey lead to data enlightenment?
Customer journey mapping has many applications to enable an enhanced relationship between you and the customer, including: Understanding and improving the customer experience; Providing a platform for delivery of effective, timely and relevant communications; Enabling a consistent and efficient level…
