Discovering and defining the data required to support a customer database solution

Completed a detailed audit with Ageas 50 on the Castle Cover Delivered Cover data sources and feeds used in their existing data driven marketing solution, providing:

  • A physical review of all data sources and feeds, looking at existing documentation, analysing physical data and interviewing internal & external parties to discover and define a comprehensive understanding of the data to a granular level;
  • An understanding of overlap between RIAS and Castle Cover data to identify common information and the mapping rules between the data sources;
  • A review of data quality processes employed, including business rules behind suppression and permission management.

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