Bringing understanding and transparency to data driven communications

Delivered a series of workshops with Castle Cover and a third-party solution provider to bring transparency to the Castle Cover data driven communications and identifying potential improvements, enabling understanding of the:

  • Current multi-channel communication strategy deployed;
  • Business rules employed in the selection, segmentation and suppression of communication data;
  • Identification of systems and processes used in delivering communications across all channels;
  • Clarification on source data used to drive communication activity;
  • Potential improvements to the existing communication activity following the completion of a GAPs Analysis activity.

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