Delivered a series of workshops with Castle Cover and a third-party solution provider to bring transparency to the Castle Cover data driven communications and identifying potential improvements, enabling understanding of the:
- Current multi-channel communication strategy deployed;
- Business rules employed in the selection, segmentation and suppression of communication data;
- Identification of systems and processes used in delivering communications across all channels;
- Clarification on source data used to drive communication activity;
- Potential improvements to the existing communication activity following the completion of a GAPs Analysis activity.