Bringing understanding and transparency to data driven communications

Delivered a series of workshops with Castle Cover and a third-party solution provider to bring transparency to the Castle Cover data driven communications and identifying potential improvements, enabling understanding of the:

  • Current multi-channel communication strategy deployed;
  • Business rules employed in the selection, segmentation and suppression of communication data;
  • Identification of systems and processes used in delivering communications across all channels;
  • Clarification on source data used to drive communication activity;
  • Potential improvements to the existing communication activity following the completion of a GAPs Analysis activity.

Read More

Posted in

Contact Us

Your Name (required)

Your Company Name (required)

Your Email (required)

Your Contact Number

Subject (required)

Your Message

Please tick the box if you are happy for us to contact you in the future with updates on services provided by BlacklerRoberts Ltd