Implications of GDPR on 3rd Party Data

GDPR is a topic affecting many areas of Direct Marketing and one potential large impact is on the use of 3rd party data. The future and use of 3rd party data has been considered in the following article, which BlacklerRoberts

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Have you played the Data Breach game?

Over the past 12 months the noise around GDPR has gradually become louder and louder, with many businesses claiming to help with compliance or telling you of horrendous fines that you will have to pay. The ICO has started to

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Does GDPR Profiling include Segmentation?

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During a recent webinar by the DMA titled “GDPR*1 and profiling” several discussions were raised on the right or not to complete profiling on customer data. This looked at the high standard for consent which has been set within the

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Top Tips for a Project Management RAID

Delivering any project requires the management of several key aspects, including Risks, Issues, Dependencies, etc. which can take time to document, review and track. To achieve this it is critical to create and manage logs of the identified Risks, Issues,

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Webinar: How do I measure success?

Testing is a key part of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.

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Succeeding through testing

Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities.

Posted in Database Marketing Tagged with: , , , ,

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