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Marketers, maximize Big Data ROI

Interview completed with OnlyIT Canada looking at the impact of Big Data on Marketing. Big Data solutions offer marketers the opportunity to gain greater insight into their customers’ preferences and habits. However, not all marketing professionals are gaining the full

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Big Data, Big Analytics, Big Automation, Big Noise?

When I first started my career storage was not at today’s inexpensive levels and one of the big challenges was utilising the space available in efficient an ingenious ways. Over the years the price has plummeted with space becoming freely

Posted in Big Data, Database Marketing Tagged with: , , , , ,

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