Blog Archives

Discovering Your Data

Data is the key to understanding you customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring meaning and interpretation. Knowing and understanding your data is the first step

Posted in Database Marketing Tagged with: , , , , ,

Discovering the Requirements – How much data will I need?

In the last posting we looked at understanding your analysis and reporting needs. We will now discuss the data required to underpin you Customer Marketing Solution, reviewing how this is identified, understood and used to help build the solution. This

Posted in Database Marketing Tagged with: , , , ,

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