Blog Archives

How can a customer journey lead to data enlightenment?

Customer journey mapping has many applications to enable an enhanced relationship between you and the customer, including: Understanding and improving the customer experience; Providing a platform for delivery of effective, timely and relevant communications; Enabling a consistent and efficient level

Posted in Database Marketing Tagged with: , , ,

Discovering Your Data

Data is the key to understanding you customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring meaning and interpretation. Knowing and understanding your data is the first step

Posted in Database Marketing Tagged with: , , , , ,

Mapping your Customer Journey

Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of relationship. To deliver this and to be able to create a communication strategy which builds a

Posted in Database Marketing Tagged with: , , ,

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