Blog Archives

Does GDPR Profiling include Segmentation?

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During a recent webinar by the DMA titled “GDPR*1 and profiling” several discussions were raised on the right or not to complete profiling on customer data. This looked at the high standard for consent which has been set within the

Posted in Database Marketing, GDPR Tagged with: , , , ,

Customer Segmentation – are your customer footprints merely impressions in the sand?

Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk

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Talk to your customers or talk to your customer?

Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using

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