Blog Archives

Is knowing my pet’s name valuable?

In today’s world of ever increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step in starting to build a marketing solution. An often cited response is that ‘all data

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5 Top Tips to consider when building your Marketing Solution

Prior to the start of any project a key pre-requisite is an understanding of your goals, objectives and requirements, with phases of discovery and definition required to identify your needs and to deliver a solution which meets your goals.  

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Holistic Dashboard Reporting

Do you know the current health of your Marketing Database? Are customers being over communicated or not communicated to at all? Is the number of orders/quotes/bookings increasing or decreasing? Is the split of preferred contact channel static or swinging towards

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Discovering the Requirements – How do I evaluate success?

In the last few postings we have looked at discovering the objectives and requirements for the successful delivery of a Customer Marketing Solution. This has provided an understanding of the functional and non-functional needs of the solution, but a key

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Discovering the Requirements – What analysis will I require?

In the last posting we looked at understanding your communication needs. We will now turn our attention to look at analysis and reporting, using the information gathered for campaign inclusions and exclusions to help with the identification of core analysis

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Discovering the Requirements – Understanding your communication needs

In the last posting we looked at how you understand and define the key deliverables and solution objectives. We will now turn our attention to look at the first of three key aspects of a Customer Marketing solution, understanding your

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