Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk…
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Customer Segmentation – are your customer footprints merely impressions in the sand?
Posted in Database Marketing Tagged with: Communication, Data Driven Marketing, Insight, Personalisation, Segmentation
Talk to your customers or talk to your customer?
Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using…
Posted in Database Marketing Tagged with: Communication, Conversation, Data Driven Marketing, Personalisation, Segmentation
