Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk…
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Customer Segmentation – are your customer footprints merely impressions in the sand?
Posted in Database Marketing Tagged with: Communication, Data Driven Marketing, Insight, Personalisation, Segmentation
Discovering the Requirements – What analysis will I require?
In the last posting we looked at understanding your communication needs. We will now turn our attention to look at analysis and reporting, using the information gathered for campaign inclusions and exclusions to help with the identification of core analysis…
