Blog Archives

How can a customer journey lead to data enlightenment?

Customer journey mapping has many applications to enable an enhanced relationship between you and the customer, including: Understanding and improving the customer experience; Providing a platform for delivery of effective, timely and relevant communications; Enabling a consistent and efficient level

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Webinar: Improve Marketing Data Management to Compete Through Insight

At its core Direct and Digital Marketing rely on the use of data and technology to deliver carefully crafted messages and offers to customers to initiate and prolong profitable customer relationships. Data is therefore a vital element of any marketing

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Discovering Your Data

Data is the key to understanding you customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring meaning and interpretation. Knowing and understanding your data is the first step

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Is knowing my pet’s name valuable?

In today’s world of ever increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step in starting to build a marketing solution. An often cited response is that ‘all data

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Maslow’s Hierarchy of Needs

This year sees the 70th anniversary of Maslow’s Hierarchy of Needs*1. I decided to apply this approach to Database Marketing, showing the journey from the basic capability to the future of fully integrated, contextual and real-time capabilities. The model proposes

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5 Top Tips to consider when building your Marketing Solution

Prior to the start of any project a key pre-requisite is an understanding of your goals, objectives and requirements, with phases of discovery and definition required to identify your needs and to deliver a solution which meets your goals.  

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