In today’s world of ever increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step in starting to build a marketing solution. An often cited response is that ‘all data…
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Is knowing my pet’s name valuable?
Posted in Database Marketing Tagged with: Data Solutions, Database Marketing, Define, Discover, Jim Roberts, Requirements
Discovering the Requirements – How much data will I need?
In the last posting we looked at understanding your analysis and reporting needs. We will now discuss the data required to underpin you Customer Marketing Solution, reviewing how this is identified, understood and used to help build the solution. This…
Posted in Database Marketing Tagged with: Data Solutions, Define, Discover, Jim Roberts, Understanding
