Blog Archives

Is knowing my pet’s name valuable?

In today’s world of ever increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step in starting to build a marketing solution. An often cited response is that ‘all data

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Discovering the Requirements – How much data will I need?

In the last posting we looked at understanding your analysis and reporting needs. We will now discuss the data required to underpin you Customer Marketing Solution, reviewing how this is identified, understood and used to help build the solution. This

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