Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk…
Blog Archives
Customer Segmentation – are your customer footprints merely impressions in the sand?
Posted in Database Marketing Tagged with: Communication, Data Driven Marketing, Insight, Personalisation, Segmentation
Talk to your customers or talk to your customer?
Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using…
Posted in Database Marketing Tagged with: Communication, Conversation, Data Driven Marketing, Personalisation, Segmentation
Discovering Your Data
Data is the key to understanding you customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring meaning and interpretation. Knowing and understanding your data is the first step…
Posted in Database Marketing Tagged with: Channels, Data Driven Marketing, Discover, Jim Roberts, Touch Point, Understanding
Untangling the data hairball: a review of “Big Data Marketing”
A book review of “Big Data Marketing” completed for OnlyIT. Big Data Marketing. Lisa Arthur. Wiley, 2013. 192pp Data driven marketing and specifically Big Data in marketing has become a popular phrase in the last few years, with multiple companies…
Does Variety mean greater Innovation for Big Data?
In my previous article in this series exploring the application of Big Data to marketing, I considered at how Big Velocity provides current understanding of your customers, improving marketing performance. In this post I will explore the last of the…
Posted in Big Data, Database Marketing Tagged with: Big Data, Big Variety, Data Driven Marketing, Database Marketing, Sentiment
Does Velocity mean increased performance for Big Data
In my last blog I looked at how Big Volume provides breadth and depth to your understanding of your customers. In this blog I will explore the second of the 3 V’s, the potential impact of Velocity on Marketing. Let’s…
Posted in Big Data, Database Marketing Tagged with: Automation, Big Data, Big Velocity, Data Driven Marketing, Database Marketing
