Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk…
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Customer Segmentation – are your customer footprints merely impressions in the sand?
Posted in Database Marketing Tagged with: Communication, Data Driven Marketing, Insight, Personalisation, Segmentation
Talk to your customers or talk to your customer?
Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using…
Posted in Database Marketing Tagged with: Communication, Conversation, Data Driven Marketing, Personalisation, Segmentation
Discovering the Requirements – Understanding your communication needs
In the last posting we looked at how you understand and define the key deliverables and solution objectives. We will now turn our attention to look at the first of three key aspects of a Customer Marketing solution, understanding your…
