A book review of “Big Data Marketing” completed for OnlyIT. Big Data Marketing. Lisa Arthur. Wiley, 2013. 192pp Data driven marketing and specifically Big Data in marketing has become a popular phrase in the last few years, with multiple companies…
Blog Archives
Does Variety mean greater Innovation for Big Data?
In my previous article in this series exploring the application of Big Data to marketing, I considered at how Big Velocity provides current understanding of your customers, improving marketing performance. In this post I will explore the last of the…
Posted in Big Data, Database Marketing Tagged with: Big Data, Big Variety, Data Driven Marketing, Database Marketing, Sentiment
Marketers, maximize Big Data ROI
Interview completed with OnlyIT Canada looking at the impact of Big Data on Marketing. Big Data solutions offer marketers the opportunity to gain greater insight into their customers’ preferences and habits. However, not all marketing professionals are gaining the full…
Does Velocity mean increased performance for Big Data
In my last blog I looked at how Big Volume provides breadth and depth to your understanding of your customers. In this blog I will explore the second of the 3 V’s, the potential impact of Velocity on Marketing. Let’s…
Posted in Big Data, Database Marketing Tagged with: Automation, Big Data, Big Velocity, Data Driven Marketing, Database Marketing
Does Volume mean Value for Big Data in Marketing?
In my last blog I started to look at Big Data, providing an overview of the concept and looked at the three core elements Volume, Velocity and Variety. In this blog I will explore the potential impact of Volume on…
Posted in Big Data, Database Marketing Tagged with: Big Data, Big Volume, Data Driven Marketing, Database Marketing
Big Data, Big Analytics, Big Automation, Big Noise?
When I first started my career storage was not at today’s inexpensive levels and one of the big challenges was utilising the space available in efficient an ingenious ways. Over the years the price has plummeted with space becoming freely…
Posted in Big Data, Database Marketing Tagged with: Big Data, Data Driven Marketing, Database Marketing, Variety, Velocity, Volume
