GDPR is a topic affecting many areas of Direct Marketing and one potential large impact is on the use of 3rd party data. The future and use of 3rd party data has been considered in the following article, which BlacklerRoberts…
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Have you played the Data Breach game?
Over the past 12 months the noise around GDPR has gradually become louder and louder, with many businesses claiming to help with compliance or telling you of horrendous fines that you will have to pay. The ICO has started to…
Does GDPR Profiling include Segmentation?
During a recent webinar by the DMA titled “GDPR*1 and profiling” several discussions were raised on the right or not to complete profiling on customer data. This looked at the high standard for consent which has been set within the…
Posted in Database Marketing, GDPR Tagged with: Consent, Database Marketing, GDPR, Profiling, Segmentation
