A book review of “Big Data Marketing” completed for OnlyIT. Big Data Marketing. Lisa Arthur. Wiley, 2013. 192pp Data driven marketing and specifically Big Data in marketing has become a popular phrase in the last few years, with multiple companies…
A book review of “Big Data Marketing” completed for OnlyIT. Big Data Marketing. Lisa Arthur. Wiley, 2013. 192pp Data driven marketing and specifically Big Data in marketing has become a popular phrase in the last few years, with multiple companies…
