Monthly Archives: February 2014

Does Variety mean greater Innovation for Big Data?

In my previous article in this series exploring the application of Big Data to marketing, I considered at how Big Velocity provides current understanding of your customers, improving marketing performance. In this post I will explore the last of the

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Marketers, maximize Big Data ROI

Interview completed with OnlyIT Canada looking at the impact of Big Data on Marketing. Big Data solutions offer marketers the opportunity to gain greater insight into their customers’ preferences and habits. However, not all marketing professionals are gaining the full

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Does Velocity mean increased performance for Big Data

In my last blog I looked at how Big Volume provides breadth and depth to your understanding of your customers. In this blog I will explore the second of the 3 V’s, the potential impact of Velocity on Marketing. Let’s

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Does Volume mean Value for Big Data in Marketing?

In my last blog I started to look at Big Data, providing an overview of the concept and looked at the three core elements Volume, Velocity and Variety. In this blog I will explore the potential impact of Volume on

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