Monthly Archives: November 2012

Discovering the Requirements – How much data will I need?

In the last posting we looked at understanding your analysis and reporting needs. We will now discuss the data required to underpin you Customer Marketing Solution, reviewing how this is identified, understood and used to help build the solution. This

Posted in Database Marketing Tagged with: , , , ,

Discovering the Requirements – What analysis will I require?

In the last posting we looked at understanding your communication needs. We will now turn our attention to look at analysis and reporting, using the information gathered for campaign inclusions and exclusions to help with the identification of core analysis

Posted in Database Marketing Tagged with: , , ,

Discovering the Requirements – Understanding your communication needs

In the last posting we looked at how you understand and define the key deliverables and solution objectives. We will now turn our attention to look at the first of three key aspects of a Customer Marketing solution, understanding your

Posted in Database Marketing Tagged with: , , ,

Discovering the Requirements – How do I define what the solution should deliver?

In the last posting we looked at how you approach the definition and identification of clear goals to determine marketing objectives. We will now move on to look at how you understand and define the key deliverables and solution objectives.

Posted in Database Marketing

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